Product strategy

SimpliGirl Women's Wellness Platform Plan

The additive architecture for traffic, retention, email growth, and future monetization.

Complete Information Architecture

Home

Guides

Wellness Tools

Cycle OS

Shop

Maya

SEO landing pages

Wellness Report

App waitlist

Blog

New Pages Structure

/tools

/tools/pcos-risk-assessment

/tools/period-delay-analyzer

/tools/hormone-symptom-checker

/tools/private-cycle-tracker

/maya

/wellness-report

/platform-plan

8 SEO landing pages

Database Structure

Future User

AssessmentResult

CycleEntry

DailyCheckIn

Lead

Report

PremiumInsight

Membership

AffiliateRecommendation

Component Structure

ToolCard

PCOSRiskAssessment

PeriodDelayAnalyzer

HormoneSymptomChecker

PrivateCycleTracker

DailyCheckIn

WellnessReportForm

SEOLandingPage

UI Flow

Discover SEO page

Try tool

Capture email when value is high

Save local result

Download report

Return through daily check-in

Upgrade later to premium insights

User Journey

Search wellness question

Read supportive SEO page

Use private tool

Join list

Track daily

Build streak

Explore products or future membership

Technical Implementation Plan

LocalStorage now

Prisma-ready models later

Server actions for leads later

PDF rendering service later

Auth and membership later

Affiliate catalog later

SEO Plan

Target PCOS, irregular periods, late periods, hormones, ovulation, period calculator, cycle tracking

Add FAQ schema

Link tools from SEO pages

Add downloadable lead magnet

Refresh blog clusters monthly

Content Plan

Maya short-form content

Weekly blog posts

Pinterest checklists

Tool-driven email sequence

Product education

30-Day Launch Plan

Week 1: publish tools and SEO pages

Week 2: launch Maya content

Week 3: email nurture and Pinterest

Week 4: optimize conversion, add affiliate prep, analyze tool usage